SPEKTRUM PRODUCTION

SPONSORING OFFER CAMPAIGN

FEATURE FILM "GROSIK"

CIT TAX SHIELD

TAX RELIEF ON CULTURE SPONSORSHIP (CSR 150%)

Thanks to the presence of cultural institutions in the co-production structure of the film, your brand can take advantage of the preferential CIT tax shield (150% cost deduction).

CIT TAX SHIELD SIMULATOR

Sponsorship Amount (Declared contribution): 750 000 PLN
CIT Tax Rate Standard CIT (19%)
1. TAX SETTLEMENT (CIT)

Principle of Operation of the Culture Sponsorship Relief (Art. 18ee of the CIT Act)

By supporting the production of a film made with the participation of cultural institutions, sponsors can settle the expense twice:

  1. Standard deduction (100%): Serves as the cost of advertising or marketing services, reducing taxable income in CIT/PIT on an ongoing basis.
  2. Additional bonus (50%): Deduction from the CIT Act (the so-called CSR relief) allows deducting another 50% of the same amount directly from the tax base in the annual return.
  3. Marketing profit: The entire budget of marketing benefits and AVE exposure (worth several times more than the contribution) is 100% realized.
REACH & DEMOGRAPHICS

VIEWER PROFILE & REACH ESTIMATIONS

The management board and marketing department (CMO) do not buy a "movie" - they buy precise access to a specific, engaged target group.

ESTIMATED CAMPAIGN AUDIENCE:

Cinema (Box Office) Multiplexes and studio cinemas
600 000+ viewers
VOD Streaming Wide digital availability
2 000 000+ views
Terrestrial TV Cumulative reach with reruns
4 000 000+ reach

WHO WILL SEE YOUR PRODUCT?

Men 18-49 years old (Key purchasing group) 65%
Sports fans, gamers, and young adults 25%
Women and families (Broad sports audience) 10%
FINANCIAL EFFICIENCY (CPM): Thanks to the additional CSR tax shield (150% deduction) and cumulative, perpetual reach, the final cost of reaching the key male demographic is up to 65% cheaper compared to traditional purchases of TV spots or digital ads.
POWER OF THE CAST'S PERSONAL BRANDS: The co-marketing campaign is based on the image strength of leading stars. Paulina Gałązka, playing the role of Dominika, was recognized in the prestigious Forbes Women ranking among the 100 most valuable female personal brands in Poland, which guarantees the highest level of credibility, image prestige, and massive organic reach in the media.
MARKETING ACTIVATION

LICENSE FOR A CO-MARKETING CAMPAIGN

The value of film sponsorship also lies outside the cinema hall - in unique rights to image activation in the sponsor's own channels and points of sale.

LICENSING RIGHTS (MAIN & STRATEGIC SPONSOR):

Sponsors of the highest packages receive a full license to commercially associate their brand with the "Grosik" film. This allows for direct sales support and prestige building through:

  • Use of the official film logo and dedicated frames from the set in ATL / BTL campaigns.
  • Rights to the image of Kamil Grosicki in the context of film promotion on billboards, in social media, and advertising spots.
  • Dedicated product series in limited packaging with film branding (e.g. cans, limited series, fan editions).

POS ACTIVATIONS & CINEMA CAMPAIGNS:

  • Consumer promotional contests: The possibility of organizing activations such as: "Buy product X from a trade partner, win double invitations to the solemn VIP premiere in Warsaw".
  • Activations in retail chains (Drive-to-Store): Readiness to deploy POS displays, promotional stands, and shopping islands (e.g. for the retail industry and gas stations).
  • Social Media & Backstage: Exclusive access to backstage videos, interviews, and greetings from actors dedicated to the sponsor's employees and clients.

CONTACT US

Secure industry exclusivity or customize an à la carte package to your brand's image goals.